what is digital marketing
Digital marketing is the practice of promoting products, services, or brands using digital channels such as search engines, websites, social media, email, mobile apps, and online advertising to reach and engage potential customers.
Scope of Digital Marketing
The scope of digital marketing is vast and continues to expand as businesses increasingly rely on online platforms to connect with customers. From startups to multinational companies, organizations across every industry use digital marketing to build brand awareness, generate leads, and increase sales.
Techniques of Digital Marketing
There are several techniques of digital marketing:
1. Search Engine Optimisation
There are two types of SEO:
a) On Page SEO
b)Off Page SEO
Shamil Kannipoyil
Shamil Kannipoyil is a Digital Marketing Strategist based in Kannur with expertise in WordPress development, SEO, content marketing, and social media marketing. He shares practical insights and strategies to help businesses strengthen their online presence and achieve sustainable growth.